HYPEBEAST's Footwear Editor Stops By the Hpnotiq HQ For the Latest Episode of 'The Sipcom'

Since its inception in 2001, Hpnotiq has established deep roots in the world of hip-hop, nightlife and street culture. An eye-catching, blue-tinted liqueur that combines a premium blend of exotic fruit juices, French vodka and a touch of cognac, Hpnotiq has been name-checked on dozens of songs and served as many a rapper's drink of choice, leading to it becoming a true hip-hop staple. In celebration of its heritage and 20th anniversary, Hpnotiq recently debuted an animated series dubbed The Sipc...